Информация в картинках

Информация в картинках

Инфографика

Артстудия Артемия Лебедева представила свой очередной проект под названием «Суша». В проекте приведены реальные размеры всех существующих в мире государств в сравнении друг с другом.

Справка

Студия Артемия Лебедева- основана в 1995 году. Сегодня в компании работают более 300 человек. Основные направления — промышленный дизайн, графический дизайн, городской дизайн, создание сайтов, проектирование интерфейсов, дизайн шрифтов и систем навигации. 

Студия является самой крупной дизайн-студией в России, и имеет самое большое портфолио.

Суша

18 ноября 2016 г.

Картинки по запросу логотип студии ART/LEBEDEV     ART.LEBEDEV

Перед студией была поставлена задача: «Сделать инфографику, способную изменить представление о мире».

На картах мира сферическая поверхность проецируется на плоскость, поэтому с их помощью не получается объективно сравнивать сразу все территории. Не дает этого сделать и глобус. В итоге люди воспринимают размеры территорий неправильно. Характерный пример:

Гренландия, Индия и Австралия в реальных пропорциях


Те же страны на обычной карте

Вот что рассказывает дизайнер Василий Дубовой о причинах, которые побудили студию заняться этим проектом.

  • Так уж вышло, что основным стандартом для современных навигационных и картографических сервисов является «проекция Меркатора». На первый взгляд кажется, что эта проекция деформирует пропорции, но если посмотреть на нее сквозь призму математики — это святой Грааль. Бесспорно, она бережнее, надежнее, круче и оригинальнее всех прочих проекций хранит и представляет информацию.
  • Ежедневно «проекцией Меркатора» пользуются сотни миллионов людей, не осознавая, что видят карту мира сквозь математическое выражение. Кому-то из них известно, что «проекция Меркатора» искажает пропорции, но, чтобы представить, как это происходит, нужно иметь нехилое воображение, другие догадываются, что что-то здесь не так, третьи даже не подозревают, что пропорции и размеры стран на самом деле выглядят иначе.
  • В итоге мы имеем целое человечество с современным, но все еще искаженным представлением о мире.Конечно, разработчики пытаются решить эту проблему восприятия.
  • «Гугл», например, показывает вид со спутника на объемной сфере. Это шаг в сторону того, чтобы не вводить людей в заблуждение. Однако глобус даже в электронном виде остается глобусом — сравнивать габариты территорий на глобусе адски неудобно, и нет возможности сравнить несколько стран в разных частях сферы одновременно.
  • Сервис thetruesize.com, прекрасно демонстрирует, как искажаются формы и размеры территорий в «проекции Меркатора» на карте «Гугла».
  • В принципе, попытки исправить ошибку восприятия масштабов народ начал предпринимать относительно недавно. 

Подробнее о том, как проходила работа по созданию плаката «Суша», можно прочитать здесь.

Созданная в студии инфографика показывает истинные пропорции всех участков суши и предназначается для оценки настоящей площади стран, территорий и основных островов без визуальных искажений.

Важные экономические показатели служат полезным дополнением к разработанному инструменту и формируют общую картину мира. Реализованная инфографика позволяет сравнивать территории и страны по таким показателям, как площадь суши, население и его плотность, ВВП и его доля на душу населения, а также индекс человеческого развития.

Итогом проделанной работы стал ПЛАКАТ, на котором страны упорядочиваются по убыванию, изображаются отдельно от внешних и зависимых территорий и распределяются по континентам согласно классификации макрорегионов ООН. Плакат наглядно представляет 295 территорий, на которые делится поверхность Земли. Участки суши изображены в реальных пропорциях и упорядочены по площади.

susha-poster

Плакат существует в русской и английской версиях.

В качестве источников данных для анализа использованы:

Плакат можно приобрести, обратившись непосредственно на сайт студии.

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